Most business owners want bells and whistles but forget about the message. When working with a new client we always let them know it’s more about the content/message then the design. Even a logo must convey a message about the company and it’s people.
Remember if you don't have the right message and call to action, even with the greatest design no one will care.
Step 1
Define the purpose of your business message, such as whether it is intended to communicate your company focus to customers or whether you will use it to motivate and instruct employees. Although you will probably craft your business message to achieve a specific goal, it should also express ideals and principles that your business will exemplify in every aspect of its operations. For example, a business dedicated to the well being of its employees should also be deeply conscious of the effect that its products and services have on the well being of its customers.
Step 2
Express your business message in simple, honest language, using words and concepts that the average person can understand. Present your company's intangible goals, such as a commitment to enhancing the quality of life of employees and customers, or a desire to design a workplace environment where employees can thrive creatively. Avoid cliches and platitudes such as, "We are interested in creating a good business model that will make the world a better place." Ask coworkers, and even loyal customers, for feedback about your business message in order to further refine it.
Step 3
Ask yourself whether you can implement your business message in concrete ways if you are not already doing so, or how you can better bring your business into alignment with its message. Think about the ways that your message applies to every aspect of your business, from employee environment to customer experience, to relationships with suppliers. Consider the ways your business message will help you to improve your business by bringing all of its activities in line with its fundamental purpose.
Remember if you don't have the right message and call to action, even with the greatest design no one will care.
Step 1
Define the purpose of your business message, such as whether it is intended to communicate your company focus to customers or whether you will use it to motivate and instruct employees. Although you will probably craft your business message to achieve a specific goal, it should also express ideals and principles that your business will exemplify in every aspect of its operations. For example, a business dedicated to the well being of its employees should also be deeply conscious of the effect that its products and services have on the well being of its customers.
Step 2
Express your business message in simple, honest language, using words and concepts that the average person can understand. Present your company's intangible goals, such as a commitment to enhancing the quality of life of employees and customers, or a desire to design a workplace environment where employees can thrive creatively. Avoid cliches and platitudes such as, "We are interested in creating a good business model that will make the world a better place." Ask coworkers, and even loyal customers, for feedback about your business message in order to further refine it.
Step 3
Ask yourself whether you can implement your business message in concrete ways if you are not already doing so, or how you can better bring your business into alignment with its message. Think about the ways that your message applies to every aspect of your business, from employee environment to customer experience, to relationships with suppliers. Consider the ways your business message will help you to improve your business by bringing all of its activities in line with its fundamental purpose.